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Most of us are sure we’d spot a deepfake. We probably wouldn’t: in iProov’s 2025 testing only 0.1% of people correctly told real images and video from AI fakes — and they stayed about 60% confident whether they were right or wrong

Objectivity score: 48
Start with the number that should give anyone pause. The biometric identity firm iProov showed 2,000 people in the UK and US a mix of real and AI-made images and video, and asked them to spot the fakes. Just 0.1% got every one right — one person in a thousand — and these people knew what they were looking for, having been told to watch for deepfakes before they started. One thing to keep in mind t...
Most of us are sure we’d spot a deepfake. We probably wouldn’t: in iProov’s 2025 testing only 0.1% of people correctly told real images and video from AI fakes — and they stayed about 60% confident whether they were right or wrong | Huntaegis